Public Relations With Intelligence


Emirates Announces New Appointment  in North and West Africa

phoca thumb l 3Emirates has demonstrated its commitment and the importance of its African route network with the appointment of Adil Al Ghaith as Vice President Commercial Operations for North and West Africa.

Adil joined Emirates in 1999 by enrolling in the Management Training Programme for UAE Nationals. He was subsequently appointed Designate Sales Manager for Melbourne, Australia. From 2001 until 2007, Adil was the Area Manager for Yemen, Qatar and Egypt. In 2007, he was promoted to Vice President for Pakistan and three years later for Saudi Arabia, Bahrain and Yemen

In his new position, Adil is responsible for Emirates’ business operations in a number of markets, including Egypt, Tunis, Morocco, Algeria, Libya, Sudan, Senegal, Guinea, Ghana, Nigeria and Ivory Coast.

Commenting on his recent appointment, Adil Al Ghaith said, “I’m really looking forward to leading the Emirates team in North and West Africa and expanding our services and our satisfied customer base. There is scope for strong growth in these markets, and together with my highly experienced and capable team, I’m confident of our success.”

Adil Al Ghaith holds a degree in Business Administration from Seattle Pacific University, Washington State.


 Emirates SkyCargo Scores Double Honours for Excellence 


DUBAI, U.A.E., 13 March 2014 – Emirates SkyCargo, the freight division of Emirates, continues to solidify its position as one of the world’s leading and most admired air cargo carriers, after it added a further two prestigious accolades to its list of industry awards this past week. 

At the annual Air Cargo World Awards that was held in Los Angeles earlier this week, Emirates SkyCargo won the Diamond Award, which is the top award given in a category. Emirates SkyCargo came out tops in the category for carriers who move 800 000 tonnes or more of cargo per annum. 

The awards are based on Air Cargo World’s Air Cargo Excellence Survey, which measures carriers and airports on specific criteria and ranks them to identify above or below average performances. Airline winners are determined by freight forwarders who rate cargo carriers on customer service, performance, value and information technology. 

Emirates SkyCargo was also named ‘Cargo Airline of the Year 2014’, at the Air Transport News Awards held in Istanbul, Turkey. Finalists were determined from more than 4000 votes by Air Transport News readers, and an international panel of cargo industry experts selected the winners in the various categories. 

“Our focus is not to be the biggest, but the best. That is why we invest in the latest aircraft, product development, facilities and the training and development of our people. Winning these prestigious awards is gratifying because it is recognition by our customers and peers for all our efforts. We will continue to work hard on delivering consistently good service to our customers, and we thank them for their support,” said Nabil Sultan, Emirates Divisional Senior Vice President, Cargo.

Earlier this year, Emirates SkyCargo was awarded the ‘International Cargo Airline of the Year’ by STAT Trade Media Group at the Air Cargo India 2014 Awards and was also voted the ‘Top Cargo Handling Airline of Cochin 2013’ by the Customs Department at the International Customs Day Celebration held in Kochi.

Emirates SkyCargo has a fleet of 12 freighters, 10 Boeing 777Fs and two Boeing 747-400ERFs, which provide cargo services to 46 destinations around the world.

(From left to right) Nabil Sultan, Emirates Divisional Senior Vice President, Cargo, Steve Prince, Publisher Air Cargo World, and Pradeep Kumar, Emirates Senior Vice President Cargo Revenue Optimisation and Systems, at the Air Cargo World Awards held in Los Angeles

 (From left to right) Nabil Sultan, Emirates Divisional Senior Vice President, Cargo, Steve Prince, Publisher Air Cargo World, and Pradeep Kumar, Emirates Senior Vice President Cargo Revenue Optimisation and Systems, at the Air Cargo World Awards held in Los Angeles


Emirates Group Announces 26th Consecutive Year of Profit



First airline to introduce Audio Description soundtracks for movies

Dubai - July 30, 2014:  Emirates, the global connector of people and places, continues to set industry standards by becoming the first airline to introduce Audio Description on movies for visually impaired customers on its inflight entertainment system, ice Digital Widescreen.

Emirates’ ice (information, communication and entertainment) was recently awarded the ‘World's Best Airline Inflight Entertainment’ award at the SKYTRAX World Airline Awards for the 10th consecutive year.  ice now offers Audio Description soundtracks on 16 Walt Disney Studios Motion Pictures films including Frozen, Saving Mr. Banks, Cars 2, Monsters University , Marvel’s The Avengers, Toy Story 3 and all four Pirates of the Caribbean movies. Audio Description, increasingly common in cinemas and TV, is a recorded narration explaining the scene during the gaps in dialogue, while the film soundtrack continues at its normal pace. 

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Smita Deans
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 Abuja becomes Emirates 2nd destination in Nigeria with start of daily flights

From left to right: Hafeez Azeem, Emirates Regional Manager Commercial Operations, Northern and Western Africa, Ambassador (Dr) Mike G. Omotosho, Nigeria’s Consul General in the UAE (left) with Adil Al Ghaith, Emirates Vice President Commercial Operations, Northern and Western Africa, at Dubai International Airport, with members of Emirates’ cabin crew for the start of the new daily Dubai-Abuja service.

Emirates flight EK785 lands at Abuja Nnamdi Azikiwe International Airport, marking the start of the new direct daily service between Dubai and Abuja




DUBAI, U.A.E., - 27 AUGUST 2014 – Emirates, a global connector of people and places, and Arik Air, West Africa’s leading airline, have signed a Memorandum of Understanding (MoU) to develop and expand their existing commercial relationship and explore further areas of co-operation.

Emirates and Arik Air currently have a one-way interline agreement, whereby Emirates passengers are connected throughout Nigeria and West Africa via Arik Air’s current domestic and regional network.

The MoU was signed yesterday by Adnan Kazim, Emirates Divisional Senior Vice President, Planning, Aeropolitical and Industry Affairs, and Chris Ndlulue, Arik Air’s Managing Director, at Emirates Group Headquarters in Dubai.

“Both Emirates and Arik Air have expressed interest in exploring ways to expand on our existing commercial relationship and to look at different areas in which we can cooperate that will be mutually beneficial to both airlines, including seamless connectivity for our customers on our respective networks. We also intend to explore the potential of code share arrangements as passenger traffic flows mature between both parties’ networks,” said Mr Kazim. 

“Arik Air is delighted to partner with Emirates. Both airlines share a similar vision of convenience and safety for our customers. While Arik Air is happy to open its network in Nigeria and West Africa to Emirates passengers, we are excited at the vast worldwide network of Emirates being made available to Arik Air’s passengers. The invaluable cooperation between the two airlines offers a lot of synergy to both airlines in achieving their objectives,” added Mr Ndlulue.

Emirates and Arik Air will also explore other areas of cooperation for the future, including frequent flier programmes, passenger and cargo handling.

Nigerian Arik Air is the largest airline in Western and Central Africa and has developed and successfully operates an extensive domestic route network in Nigeria, and regionally across Western Africa from its twin hubs in Lagos and Abuja, and to Johannesburg in South Africa and intercontinentally to New York and to London from its Lagos hub.

Emirates is one of the world’s leading international airlines and flies to more than 140 destinations in 81 countries across six continents. It operates the world’s largest fleet of Boeing 777 aircraft and Airbus A380s.