Public Relations With Intelligence



Lot of engagement is happening on Twitter as we count down to 4th Edition of Africa Largest Beach Soccer event tagged “COPALAGOS scheduled to hold December 12th-14th. Twitter is creating the platform for engagement and live update and happenings around the event. The organizer (KINETIC SPORT) of the first ever international beach soccer event in Nigeria tweeted her plans for its 4th edition which will hold from December 12th to 14th2014 at the dynamic Eko Atlantic City, Victoria Island, Lagos – Nigeria. This year’s Copa Lagos Beach Soccer will bring full attention to the competition and also the venue. Fans will be offered a varied range of activities; networking, fashion and music, which will bring rhythm and passion to one of the most populous and Mega city in Africa. This is more than a sport but a life style.  

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imageP&G Fabric Care exclusively revealed how it is evolving to meet multi-sensorial fashion trends and solve the challenge of maintaining clothing beauty and longevity for consumers. Hosted in vibrant Berlin, this year’s P&G Future Fabrics forum - for its Fabric Care brands Ariel and Lenor/Downy - brought together a prestigious mix of fashion, fabrics and human psychology experts to address the latest advances in fabrics and how our own unconscious decisions affect our clothing perceptions. 

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‘The Emirates App’ now launched on iPhone, opening the door to an enhanced travel experience 


Emirates App

Already the most popular travel app in 25 countries with a 4.5 star rating, The Emirates App for iPhone has enhanced features such as the ability to check-in and download their boarding pass directly to Passbook. The App also features push notifications for check-in, flight boarding, gate changes, and baggage belt numbers, greatly improving the travel experience by proactively alerting customers to critical travel information. 

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MasterCard debuts Priceless Africa in Nigeria

The campaign offers cardholders access to unmatched experiences locally and abroad.

MasterCard Priceless Africa launch 2Lagos, Nigeria 30 September 2013: MasterCard today announced the launch of the Priceless Africa campaign in Nigeria, a part of the global Priceless Cities campaign; that aims to reward consumers in Nigeria for their loyalty and to enhance their journey towards embracing cashless transactions. Nigeria will be joining the current 26 MasterCard Priceless destinations across the globe, as consumers get to enjoy the best in travel, attractions, sports, dining, shopping and entertainment. 

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Emirates Announces New Appointment  in North and West Africa


phoca thumb l 3Emirates has demonstrated its commitment and the importance of its African route network with the appointment of Adil Al Ghaith as Vice President Commercial Operations for North and West Africa.

Adil joined Emirates in 1999 by enrolling in the Management Training Programme for UAE Nationals. He was subsequently appointed Designate Sales Manager for Melbourne, Australia. From 2001 until 2007, Adil was the Area Manager for Yemen, Qatar and Egypt. In 2007, he was promoted to Vice President for Pakistan and three years later for Saudi Arabia, Bahrain and Yemen

In his new position, Adil is responsible for Emirates’ business operations in a number of markets, including Egypt, Tunis, Morocco, Algeria, Libya, Sudan, Senegal, Guinea, Ghana, Nigeria and Ivory Coast.

Commenting on his recent appointment, Adil Al Ghaith said, “I’m really looking forward to leading the Emirates team in North and West Africa and expanding our services and our satisfied customer base. There is scope for strong growth in these markets, and together with my highly experienced and capable team, I’m confident of our success.”

Adil Al Ghaith holds a degree in Business Administration from Seattle Pacific University, Washington State.



TBWA Unveils Strategies For Creative Excellence

THE international Strategy Director of TBWA, top-notch advertising firm in the world, Marie Jamieson, has revealed that one of the best ways African agencies can achieve commercial success is by packaging their creative works in compelling narratives.
Speaking at the TBWA Magna Carta symposium for creative practitioners and business communicators recently held at the Civic Centre, Victoria Island, Lagos, she explained that Africa has quality narratives that practitioners can envelope their works around to capture attention globally.

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MasterCard debuts Priceless Africa in Nigeria